Parent Hub

Smart bassinets have become one of the most talked-about nursery innovations in recent years. A bassinet that automatically rocks your baby? For sleep-deprived families, anything that offers just a little more sleep can feel genuinely game-changing.  By combining gentle motion, calming sound and responsive technology, they aim to support longer, more settled sleep in the newborn stage.   But as the category has evolved,...

The short version (for tired parents): Your baby will spend more time on their mattress than anywhere else. Their needs change fast. A mattress that grows with them means longer use, safer sleep, better comfort, fewer purchases... and one less thing to overthink. That’s exactly why the award‑winning BabyRest DuoCore™ Bamboo Cot Mattress exists. One mattress. Multiple layers of technology....

Embrace coastal calm in your nursery with a driftwood-inspired collection and the soft glow of a beautifully handcrafted shell lamp 🐚 We’ve partnered with our friends at Shellamps to gift one lucky family a serene, luxe nursery valued at $2,738 + free shipping: A limited edition BabyRest Seaford Cot & Chest + award winning DuoCore™ Bamboo Cot Mattress A Shellamps Nautilus...

You’ll spend countless hours in the nursery. Why not make it a relaxing retreat that transports you to a tranquil coastal hideaway?  Inspired by driftwood shaped by the tide, the limited edition BabyRest Seaford Collection introduces refined coastal luxe into your home. Its soft whitewash finish, gentle curves and woven textures bring the warmth of sunlit sands and the serenity of ocean breezes into your...