Every parent wants the peace of mind that comes from knowing they’re providing the best for their child, but how can you be certain which products are truly safe?
It’s a common misconception that all products on the market meet high safety standards simply because they’re available for purchase.
Unfortunately, this isn’t always the case, and it’s risky to assume otherwise. Buying from reputable sources is crucial, as it reduces the risk of encountering substandard or unsafe products, which can often be found on cheaper online outlets or marketplaces.
Where can you find products that are proven safe?
A good initial resource is the Australian Competition and Consumer Commission (ACCC) Product Safety website, which outlines the mandatory standards for specific baby product types and what to look for when making purchases. But how do you go beyond these basics to ensure the products you choose are the best possible for your baby’s safety?
This is where organisations like the Infant & Nursery Products Association of Australia (INPAA) come into play. INPAA offers invaluable guidance to help you make informed choices, giving you the confidence that the products you select are held to the highest safety standards.
See our INPAA Approved range →
So, what is INPAA and what do they do?
INPAA is an esteemed industry association that goes above and beyond the standard Australian safety regulations to set higher safety guidelines for infant and nursery products.
It is an alliance of a broad range of key industry stakeholders including manufacturers, retailers, regulatory bodies, safety advisory bodies, subject matter experts, research agencies and test labs. They are aligned by a common commitment to providing safer products for babies and their parents.
Unlike the mandatory safety standards set by the Government - which can take months or even years to be implemented due to the thorough bureaucratic process involved - INPAA operates with a unique advantage.
Being an industry-specific association, INPAA capitalises on the combined knowledge of the alliance members to develop the latest and most stringent safety benchmarks in the industry, which are over and above Government-mandated safety standards. These stringent benchmarks can then be quickly adopted and implemented by participating manufacturers, brands and retailers.
As a result, the products that carry the INPAA certification are often ahead of the curve, offering your little one an extra layer of protection.
Over time, the INPAA guidelines will set the new benchmark for all nursery products in Australia, ensuring that the industry as a whole becomes safer and safer – this is good news for every parent!
In short, the distinctive 'INPAA Approved' mark means that the brand you’re looking at values going above and beyond what is expected to create a product that is truly exceptional in quality and safety for your little one.
What does an INPAA certification mean for you?
As a new or soon-to-be parent, choosing products with the INPAA tick of approval offers several key benefits you won’t want to look past:
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Peace of mind
It provides peace of mind, knowing that the products have been thoroughly tested and evaluated for safety. This is particularly crucial for items that directly impact your baby's daily life, such as car seats, prams, cots, mattresses and other nursery essentials.
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Above and beyond safety
The INPAA safety tick indicates an even higher level of compliance with Australian and New Zealand safety regulations. These regulations are in place to protect infants and young children from potential hazards, ensuring that the products meet stringent criteria for design, construction, and performance.
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Latest innovation
INPAA works closely with manufacturers, retailers, and industry experts to stay abreast of the latest advancements in safety standards and technologies. This means that products with the INPAA safety tick often incorporate the latest innovations in safety design, providing your baby with the very best protection available.
Simply put, in a world where information overload can be overwhelming, the INPAA safety tick simplifies the decision-making process for new parents. It acts as a beacon, guiding you towards products that not only meet but exceed safety expectations. Whether you're choosing a car seat for those first precious journeys or selecting a cot for peaceful nights of sleep, the INPAA safety tick is a symbol of commitment to your baby's safety and your peace of mind.
As you navigate the exciting and sometimes challenging path of parenthood, the INPAA safety tick becomes a trusted ally. Look for this mark of approval when choosing products for your little one, and rest assured that you're making choices that prioritise safety, quality, and the well-being of your growing family.
Look out for the new BabyRest products being certified every day!
At BabyRest, we take immense pride in the fact that more and more of our products are receiving INPAA certification. This isn't just a certification; it's a testament to our commitment to providing you with products that meet (and exceed!) the highest safety benchmarks. As a business, we understand the importance of your peace of mind when it comes to the safety of your little one.
We are excited and proud to be part of a growing team of businesses both big and small that are committed to the continual advancements of nursery products’ quality and safety. We're firm believers that every baby deserves the very best!
Shop our INPAA approved products →
If you have any questions or need further guidance, we are always here to help. Let’s work together to ensure that every baby sleeps safely, giving you and a parent the peace of mind you deserve. Get in touch with any questions about your baby and toddler essentials.
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